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Corporate discounts – with PartnerPlusBenefit

Corporate discounts – with PartnerPlusBenefit

Do you want to save on travel costs and take advantage of corporate discounts for your company?

Get to know PartnerPlusBenefit now. The free and powerful Lufthansa corporate bonus programme offers small and medium-sized enterprises (SMEs) unprecedented opportunities to save on travel costs for business trips and motivate employees with such benefits as free flights, upgrades, and vouchers for excess baggage.

By participating in PartnerPlusBenefit, you receive employee benefits that are advantageous for your whole company. But you also benefit: you do not have to agree to minimum orders or enter into a general contract for flight quotas, which means you can always remain independent.

Find out more and benefit now

Background information on the topic

Corporate discounts – a proven means to save money

Price politics sometimes include a corporate discount on the list price of a product or service as an incentive. This special price is offered to those who are especially valuable to the company by virtue of belonging to a consumer circle, such as corporate clients. The goal is to create customer loyalty and to entice these customers to buy additional goods or services. Airlines also use this principle – Lufthansa, for instance, offers the corporate bonus programme PartnerPlusBenefit, which is basically equivalent to a discount scheme.

Frequent fliers pay less

Surveys show that roughly 40 percent of all flights taken are business trips. 1 This customer segment is especially significant for airlines, as business travellers are often also frequent flyers. That's why, based on demonstrable sales, companies often enjoy appropriate corporate discounts.

Generally, airlines require companies to have a certain flight volume of domestic (German), continental or intercontinental flights per calendar year. As a general rule: the higher the annual volume, the higher the corporate discount.

In most cases, companies that would like to benefit from these discounts sign a supply contract with an airline. The selected airline depends heavily on the employees' regularly flown routes. So companies benefit by negotiating for corporate discounts for so-called “racetracks”, such as Frankfurt-London.

Contract conditions for corporate discounts

When a contract is signed, companies first pay a deposit, which is a percentage of the expected sales depending on the discount class. The deposit is credited towards the ticket prices. This allows a company to secure a certain flight quota for its individual corporate discount.

The company's discount can be downgraded if the company does not achieve the agreed minimum sales. The credit from the deposit can then be refunded.

A Benefits scheme without the need for a general contract

With Lufthansa’s free PartnerPlusBenefit,programme, companies can benefit from flight quotas even without a general contract or predetermined minimum flight volumes.

BenefitPoints will be credited to the companies for every flight when they choose Lufthansa or one of the Benefit Partner Airlines to fly to one of more than 300 destinations around the world. The earned BenefitPoints can later be redeemed for free flights, upgrades, and many more rewards.

BenefitAwards as corporate discounts

Free flights, free upgrades and excess baggage vouchers are other ways to enjoy benefits compared to the standard list prices of flight tickets or additional services, and they can also be understood as a corporate discount.

And the rewards aren't purely monetary; they also include benefits which enhance the comfort of business travellers, thereby increasing employee satisfaction. Because a free upgrade to business class means more comfort for the traveller and therefore a deeper feeling of appreciation, for example.

This allows companies to take care of highly motivated travelling employees, who can plan their meetings with much flexibility thanks to the large route network operated by Lufthansa and the BenefitPartner Airlines.2 In turn, the satisfaction experienced on business trips translates into increased company loyalty.3

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Footnote

1 See the BDL Aero Consumer Report 2014, online at http://www.bdl.aero/de/bdl-reports/html-version-verbraucher-report/
2 See “Sinnvoll geplante Geschäftsreisen fördern die Mitarbeitermotivation”, online at: http://www.geschaeftsreisekontakt.de/index.php?itemid=10441
3 See “Wichtiger ‘Joker’ im Kampf um Fachkräfte”, online at: http://www.chefsache-businesstravel.de/topright-nav/presse/presseinformation-mitarbeitermotivation/