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PartnerPlusBenefit company bonus programme – simply beneficial

PartnerPlusBenefit company bonus programme – simply beneficial

Finding rewarding discounts, current offers, special company rates or company offers as well as loyalty programmes isn't always easy Yet the demand from companies to find such value saving opportunities is high which is just one reason to introduce you today to PartnerPlusBenefit.

The free and powerful Lufthansa company bonus programme offers small and medium-sized enterprises (SMEs) unprecedented opportunities to save on travel costs for business trips and motivate employees. With free flights, upgrades and vouchers for excess baggage, for example.

Find out more and benefit now

Background information on the topic

Customer loyalty as a driver of economic success

Building a business relationship based on trust or customer loyalty is key for long-term success. Loyalty can be the decisive factor, especially in weak market phases or crisis situations.  Because repeat customers bring significantly more value to a company or brand and remain loyal much longer than one-time customers or occasional buyers.

Build a base of loyal B2B customers – with company bonus programmes

The revenue numbers of industrial enterprises and service providers show that companies with an especially high number of loyal corporate clients experience, on average, faster growth of four to eight percentage points across all industries compared to the market.1 So the investment in building long-term business relationships is worthwhile, especially since attracting new customers is statistically seven times more expensive than retaining current customers.Lufthansa and the Partner Airlines recognise this. That's why customer and company bonus programmes are included in the offers available to loyal corporate clients and passengers, in addition to quality products and services.

Lufthansa and the Partner Airlines reward loyalty with special customer and corporate offers through Miles & More for individuals and PartnerPlusBenefit for companies:

  • Rewards before booking:  such as announcement of special promotions
  • Rewards before and during the flight: preferential treatment, such as VIP services at Frankfurt Airport
  • Rewards after the flight: such as merchandise awards

PartnerPlusBenefit – ideal for small and medium-sized enterprises

PartnerPlusBenefit offers clear benefits to companies participating in the programme who can receive discounts and corporate rates, in particular free flights, upgrades and vouchers for excess baggage. All this is offered without contractually binding companies as minimum order quantities and framework contracts for flight quotas are not prerequisites for PartnerPlusBenefit.  This also allows companies with more irregular flight needs to take advantage – free of charge.

It doesn't matter whether employees fly to business appointments daily or only occasionally.  For almost every flight, BenefitPoints will be credited to participating companies if the employee flies to one of more than 500 destinations around the world with Lufthansa or one of the seven Benefit Partner Airlines.

The earned BenefitPoints can later be redeemed for a variety of awards which make it possible to save on travel costs and to motivate employees.


1 See Bain study on loyalty management for corporate clients: Kundenloyalität: Auch im B2B-Geschäft unverzichtbar, online at (As of: 05.08.2014)
2 See Maßnahmen zur Kundenbindung als wichtiges Marketinginstrument, online at: (As of: 04.08.2009)