The ‘Austinites’ are at least as proud of the economic power of their metropolitan region as they are of the reputation of their home country as the country's ‘live music capital’. In fact, there is probably no other city in the USA with as many stages in clubs, pubs, music halls and outdoors as Austin, so that you can hear many styles of music live every day: from blues and soul to hard and noise rock. ‘Keep Austin Weird’ is the motto of the city. The highlight of the year is the spring festival ‘South by Southwest’ (SXSW), a conference and music fair at which artists and representatives of the music, film and IT industries transform the city into a unique, vibrant creative zone.
The Heart of Texas: Austin
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